Live345 Privacy Policy – Malaysian User Data Protection
This Privacy Policy explains how live345 collects, uses, stores, and protects your personal information as a user of our platform in Malaysia. We are committed to taking your privacy seriously.
Effective Date: 1 January 2026. This Policy may be updated from time to time.
Information We Collect
When you register and use the live345 platform, we collect several categories of information to provide safe and effective services. Collected information includes:
Full name, email address, phone number, date of birth, and identification details required to verify accounts.
Bank account details, account numbers for Ringgit Malaysia transfers, and deposit and withdrawal transaction records.
Device type, operating system, browser type, IP address, and other technical data collected automatically when you access the platform.
Platform activity records including bets placed, games played, pages visited, and session duration.
How Your Information Is Used
Live345 uses the collected information solely for legitimate purposes related to platform operations. We will not use your data for anything not stated in this policy without your prior consent.
- Identity verification & account security — ensuring each account is owned by a verified individual who is at least 18 years old.
- Financial Transaction Processing — facilitating deposits and withdrawals in Malaysian Ringgit (MYR) through secure payment channels.
- Customer Support — enabling live345 support team to assist you with any account or transaction issues.
- Platform Improvements — analysing usage patterns in aggregate (not individually) to improve user experience and system reliability.
- Legal Compliance — fulfilling legal and regulatory obligations, including anti-money laundering requirements.
- Service Communications — sending important notices related to accounts, transactions, or policy changes via email or registered channels.
Cookie Usage & Session Tracking
The live345 platform uses cookies and similar tracking technologies to enhance user experience, maintain login sessions, and understand general platform usage patterns. Cookies are small text files stored on your device when you visit the site.
Live345 uses two main types of cookies:
These cookies are required for core platform functions such as maintaining your login session, remembering your language preference, and keeping your account secure. Without them, the platform cannot function properly.
These cookies help us understand how users interact with the live345 platform overall — including the most visited pages and average session length. Data is collected anonymously and used only to improve the platform.
You can manage cookie settings via your browser preferences. However, disabling some cookies may affect platform functionality.
Data Storage & Security
Live345 takes appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. All sensitive data including MYR payment details are encrypted during transmission and storage.
Your data is retained for as long as necessary to fulfil the original purpose of collection, or as required by applicable law. Once the retention period has lapsed and there is no legal obligation to keep it, your data will be securely deleted.
Access to personal user data within the live345 organisation is restricted to staff who genuinely require it to carry out their duties, and they are bound by strict confidentiality obligations.
Information Sharing & User Rights
Third-Party Sharing
Live345 does not sell, rent, or disclose your personal information to third parties for marketing purposes. Information is only shared in limited cases as follows:
- Approved and trusted payment processors facilitating your MYR transactions.
- Authorities or regulatory bodies when required by law or court order.
- Technical service providers who operate the platform on behalf of live345 under strict confidentiality agreements.
Your Rights as a User
As a live345 user in Malaysia, you have the following rights regarding your personal data:
You may request a copy of the personal information we hold about you.
You may request corrections to inaccurate or incomplete information.
You may request data deletion when it is no longer needed, subject to legal obligations.
To exercise any of the above rights, please contact the live345 team via email at [email protected] with your account details. We will process requests within a reasonable timeframe.
Policy Changes & How to Contact Us
Live345 reserves the right to amend this Privacy Policy at any time. Any material changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.
Continued use of the live345 platform after any published updates means you accept the revised policy. If you disagree with the changes, please stop using the platform and contact us to close your account.
For any questions, complaints, or requests related to your privacy and personal data, you can contact the live345 team at:
- Email: [email protected]
- Frequently Asked Questions: Browse Section Frequently Asked Questions for general guidance on privacy and account matters.
We aim to respond to all privacy enquiries within 5 business days.
Have Questions About Your Privacy?
Check our FAQ section for more details, or log in to your account to manage your privacy settings. New users can register securely — your data is always protected by live345.